Bumble, a dating app that claims to be women-centered, has made another round of donations to Planned Parenthood. This followed last month’s move to ban gun photos on the app.
In a tweet on April 22, 2018, Planned Parenthood posted that it was raising money on Bumble. For every “match” someone made with the Planned Parenthood profile card, Bumble would donate 25 cents to the organization:
Today, when you swipe, @bumble will donate to Planned Parenthood — https://t.co/ZXnu0t6wXy #BumbleGivesBack pic.twitter.com/qFg8NvAAvt
— Planned Parenthood (@PPFA) April 22, 2018
Bumble retweeted the Planned Parenthood post and added that it believed Planned Parenthood “offers vital sexual and reproductive health care services in a safe environment and advocates for better policies to prevent and respond to sexual assault.”
This is an expansion of the app’s relationship with the abortion provider. The last time Bumble supported donations to Planned Parenthood via the app, it did not give users the choice of matching with a specific card in order to support the donations.
As Mashable reported, when Bumble announced its donations to Planned Parenthood in January 2017, it stated that every match on the Bumble BFF feature would automatically donate 10 cents to Planned Parenthood in order to “[s]upport your local #GirlGang.” Bumble BFF allows women to match with prospective female friends.
According to Mashable, Bumble donated $50,000 for Planned Parenthood as a result of its 2017 effort.
In October 2016, Bumble also donated $1 to Planned Parenthood for every like it received on an Instagram photo. The Huffington Post reported Bumble said it raised $28,747 for Planned Parenthood because of the “like” campaign.
The Instagram post claimed that its post in favor of Planned Parenthood “isn't a political post.” While Bumble admitted it has users with different political views, Bumble’s post alleged that supporting Planned Parenthood’s mission is for everyone regardless of their beliefs:
Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren't even from America, but every single one knows how important it is for women to have safe and affordable healthcare. At the end of the day, women's rights are fundamental human rights.
The campaign, however, also donated to Planned Parenthood “on behalf on every person who decided to bash this post,” according to Bumble’s blog post.
Beyond supporting Planned Parenthood, Bumble has also waded into political territory by banning photos with guns on its app.
In March 2018, Bumble announced the app would be “moderating” photos in order to find photos that include guns. The New York Times reported approximately 5,000 moderators were tasked with the job of reviewing profiles and weeding out photos that feature guns. Law enforcement and military would not be impacted by the gun photo ban, according to Bumble.
Bumble’s post also announced a $100,000 donation to March for Our Lives.
