Shark Tank co-host and businessman Kevin O’Leary exposed the failures of woke companies with ludicrous woke policies such as Anheuser-Busch and Target that caused them to plummet in market value and sales.
In his superb analysis of the holes that woke companies, especially Anheuser-Busch, have dug for themselves, O’Leary pointed out the dangers of letting social media influence the success of the company. While on Hannity on June 7, O’Leary said: “What we are learning is that social media is a new force in America that is uncontrolled.”
Along with this new force, O’Leary mentioned that the directors on the board of Anheuser-Busch “have no media committee” and that “they don’t understand how a TikTok video can go viral.” Because of this, Anheuser-Busch “wiped out [its] market cap” with their social media campaigns by “sa[ying] ‘let’s take our entire base that we service, and have for decades, and really make them…mad with us.’”
O’Leary’s comments came after Anheuser-Busch lost almost 30% of its year-over-year Bud Light sales after the beer company’s crazy partnership with a “transgender” activist. Also, Target had seen a $13 billion drop in its stock price and has had its stock downgraded by two different metrics. This fall was a result of Target’s despicable attempt to market “pride” merchandise for children and partnering with an avowed Satanist designer.
O’Leary also emphasized on the magnitude of the downfall of woke companies through their asinine and destructive policies, noting that the great downturn of Anheuser-Busch’s business “is unprecedented in American history.”
“Normally when you get a social media hiccup, it burns out after forty-eight hours,” O’Leary explained. “We are in our fourth month of decimation to this company's sales and its brand. It took 45 years to make this brand the ‘American beer.’ It took 36 hours to decimate it.”
O’Leary further noted the “rage in America” caused by Anheuser-Busch’s policies. “There's a rage where people spend time on their phones retweeting this messaging to others in a way we have never seen before,” O’Leary said.
This rage, as explained by O’Leary, is what caused the rapid downturn in profits for Anheuser-Busch. O’Leary concluded: “what we’ve never seen before is: how do you motivate your consumer into rage, where they actually invest time to destroy your brand? That's really hard to do. It’s impossible to do. That’s exactly what Bud Light did.”
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