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Fox Business host Charles Payne lauded Molson Coors for abandoning its diversity, equity and inclusion (DEI) initiatives that were so radically at odds with the company’s customers and roots. 

During the Sept. 4 installment of Fox News’s America’s Newsroom, Payne stated that “shareholders are probably ecstatic about” the growing lists of companies renouncing discriminatory leftist ideology. These companies include Molson Coors, Tractor Supply, John Deere, and Harley-Davidson.

Payne criticized Coors, saying it had lost touch with its customers by outsourcing decision-making to “Ivy League” school consultants. “That was your first mistake. They don't know your customer. They don't know who the core customer is. And why did you hire someone who doesn't even understand your business and then start to make these sort of decisions?” Payne said, referring to leftist consultants peddling DEI at these companies, which he said were “born in the heartland” of America.

The Fox Business host went on to attack the Chamber of Commerce for caving to DEI advocates and adopting their language by removing a commitment to “shareholders” in favor of a commitment to “stakeholders.” The latter has turned into a euphemism for turning corporate priorities away from making a profit and towards achieving woke environmental, social and governance goals. 

Payne rejected the “stakeholder” label, saying, “It's not people who have skin in the game, and it invites everyone to have an opinion and everyone to push the company around, and no company can operate like that when you have all of these potential bosses or folks you have to appease.” 

Payne’s comments followed podcast host Robby Starbuck’s Sept. 3 announcement that Molson Coors ended participation in the Human Rights Campaign’s woke Corporate Equality Index social credit system.” 

According to Starbuck, Coors also removed DEI from employee training and ceased dividing employees by race or sexual orientation. The company also pledged to abandon “supplier diversity goals” and no longer pressure employees by tying their compensation to discriminatory hiring practices. 

Coors is not alone. Since June 27, Tractor Supply, John Deere, Harley-Davidson, Jack Daniel’s parent company Brown-Furman, Lowe’s and Ford have also decided not to appease stakeholders, abandoning their DEI initiatives.

Conservatives are under attack! Contact ABC News (818) 460-7477, CBS News (212) 975-3247 and NBC News (212) 664-6192 and demand they report on the dangers of leftist DEI ideology infecting corporate America.