Expensive Plywood Meme

Facebook fact-checkers flag meme that implies BLM protests have caused the rising prices of plywood: Facebook placed a fact check interstitial over a meme depicting a boarded-up store and the caption "The real reason plywood is so expensive right now!" Fact-checkers at the Associated Press and AFP claim the light-hearted joke is inaccurate because the decrease in lumber supply and increase in construction projects, both due to the pandemic, have had a greater impact on lumber prices. However, the Associated Press cites an editor for a forest products industry publication who admits that boarded windows “could certainly count” toward the rising prices of plywood. Fact-checked posts lose exposure on Facebook feeds and ads as they are negatively affected by the platform's algorithm. According to Facebook, users fail to click through a fact-check interstitial to see the post 95% of the time.

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